As a leading upstream manufacturer in China's jewelry industry, Shenzhen Yafu Jewellery Co., Ltd. specializes in R&D, packaging, production, processing, and wholesale of full-range jewelry products. Below is an overview of the company, including its background, accolades, core business, product lines, and cooperation strengths.
1. Company Overview
Yafu Jewellery traces its roots to 1996, starting as one of the few specialized jewelry workshops in the industry before being formally registered in 2002. Today, the company employs over 350 staff and is headquartered on the 11th floor of Shuibei No.1 Building (3033 Buxin Road, Luohu District, Shenzhen).
Exhibition Hall: The company owns a 1,300 sqm self-operated wholesale showroom, with daily inventory of over 300 kg of gold products and 50,000+ inlaid items.
Production Facility: Its self-owned factory occupies 3,000 sqm across the 2nd and 3rd floors of Building B5, Lilang International Jewelry Park. Annual capacity reaches 10 tons for gold products and 500,000 pieces for inlaid jewelry.
2. Technology & Craftsmanship
Yafu Jewellery integrates design, production, sales, and processing, boasting considerable scale and expertise in the sector. It operates 12 production lines equipped with advanced machinery imported from Italy, Germany, Japan, and Taiwan—including vacuum casting machines and laser welding equipment. The team comprises highly skilled technicians and master craftsmen specializing in hand-finished work.
Guided by the commitment to "first-class standards, quality, management, and results," Yafu continuously innovates in design, craftsmanship, management, and quality control. By blending traditional craftsmanship with modern technology, the company has forged a distinct identity for its products and brand—securing a strong competitive edge in the market.
Design remains a core focus, driven by the philosophy: "Offer what others don't, innovate what others have." Yafu leverages market research to align designs with jadeite's natural properties and consumer demand. Its products embody rich cultural meaning and humanistic value, delivering vivid vitality and strong artistic expression. This approach highlights the elegance and modernity of jadeite jewelry, earning acclaim from domestic and international clients.
3. Enterprise Management
Yafu Jewellery pursues the vision of "building top-tier Chinese jewelry brands and world-class enterprises," upholding the mission of "integrity and excellence" and the business principles of "quality as foundation, innovation as core, integrity as priority, and harmony as guide."
Quality is central to operations: the company lets its products speak for themselves, prioritizes integrity in partnerships, and drives growth through innovation. It optimizes efficiency via refined management and quality control, meeting client and market needs with premium products and services to expand market share.
To ensure operational excellence, Yafu has established robust management systems. It adopts advanced management concepts, scientific methodologies, and rigorous workflows to strengthen internal operations, unlock potential, and promote cost-efficiency—laying a solid foundation for economic and social impact. Key initiatives include:
Implementing a corporate CI system and computerized management for production planning, cost control, inventory, and sales analysis.
Adopting and certifying the ISO9001:2000 International Quality Management System to standardize modern enterprise operations.
4. Accolades & Certifications
2006: Awarded "China Famous Brand Product"
2006–2023: Consecutively named "Shenzhen Famous Brand" for 17 years
2010: Honored with "Famous Brand in China's Jewelry Industry"
Additional recognitions: Director Unit of China Gold Jewelry Industry Association, AAA Credit Enterprise (corporate credit rating), Shenzhen Key Cultural Enterprise, Shenzhen "Direct Service" Enterprise, and one of Shenzhen's 41 Regional Brand Enterprises.
5. Core Business
For 28 years, Yafu has focused exclusively on jewelry—specializing in R&D, production, and wholesale. It does not offer brand franchising, instead, it serves as a full-category supplier for jewelry brands worldwide.
The company's core offerings fall into two categories:
Diamond Inlaid Jewelry: Developed around themes, concepts, and innovation, its collections are widely favored by brands. Standout themes like "Lover's Couple Rings" and "Little Happiness" have become key promotions for partner brands, with new designs launched annually.
Gold Jewelry: Building on its inlaid jewelry expertise, Yafu follows the craft philosophy "Recognize the Craft, Know the Brand"—creating a unique style in the gold segment. Its "Braided Gold Craft" and "Handmade Filigree & Composite Filigree Craft" are industry-recognized, setting trends adopted by peers across the sector.
6. Product Series
Yafu excels at developing jewelry tailored to partner brands' identities, with extensive experience in R&D, production, packaging, and promotion of product lines. Notable gold product collaborations include:
"Extraordinary Gold – Beautiful Life" (braided craft) for Chow Tai Seng
"Silk Love & Flower Meaning" (filigree & hook-wire composite craft) for China Gold
"Filigree Misty Rain Bridge" (filigree craft) for CHJ Jewelry
In-depth participation in the R&D of Chow Tai Seng's "National Treasure" series.
The company prioritizes intellectual property protection for its original designs, holding 1 invention patent, 18 utility model patents, over 320 design patents, and more than 100 copyrights for creative works.
7. Partner Brands
Yafu's key clients include industry leaders such as Chow Tai Fook, Lao Feng Xiang, Chow Tai Seng, China Gold, CHJ Jewelry, and Shanghai Lao Miao, as well as regional brands across China. It is a designated supplier to the headquarters of Shanghai Lao Miao Gold and China Gold.
Its strong custom development capabilities have fostered deep partnerships with brand headquarters. Brands including Lao Feng Xiang, Lao Miao Gold, China Gold, and Chow Tai Seng have selected Yafu for exclusive mold production of specific product lines—all of which have gained significant market popularity.
8. Cooperation Strengths
(1) End-to-End Custom Solutions: Extensive experience in custom development, offering one-stop services covering design, packaging, and training.
(2) Industry Reputation: 28 years of focus on jewelry craftsmanship have earned Yafu strong brand recognition and a trusted reputation in the sector.
(3) Reliable Execution: Exquisite craftsmanship, skilled artisans, and mature management ensure timely delivery of high-quality orders.
(4) Rich Product Availability: Large inventory and frequent new product updates provide franchisees with diverse choices.